Siddharth Shehria | AI Engineer

Email
sidshehria@gmail.com
LinkedIn
sidshehria
Birthday
March 02, 2003
Location

New Delhi, India

About me

I'm Siddharth Shehria, an AI Engineer building production-grade RAG pipelines, agentic workflows, and LLM-powered enterprise applications in a live manufacturing environment at HFCL. I ship Document AI, Text-to-SQL, and multi-agent systems with grounding and hallucination guardrails.

At HFCL, I work across Azure OpenAI, serverless backend automation, and B2B API integrations that cut manual intervention and keep production systems running 24/7. Alongside that, I run Pixel Pantry Studios, a web design studio for independent cafés and bakeries — mobile-first sites with direct ordering and local SEO. I enjoy turning complex workflows into fast, intelligent, user-friendly products.

What I build

Generative AI Apps

LLM-powered products, copilots, and RAG experiences designed to make business workflows faster and smarter.
Full-Stack Development

Responsive, scalable web applications built with clean architecture, strong APIs, and production-ready code.
Automation & Backend Systems

Backend services, integrations, and workflow automation that reduce manual work and improve team efficiency.
Digital Marketing

Growth-focused content strategy, SEO, social campaigns, and analytics tailored for creators and personal brands.

Testimonials

Aditya Narang

Siddharth was super easy to work with. He built my entire SaaS product from scratch — fast, clean, and with all the AI features I wanted. Highly recommend!
Ritika Jain

Siddharth turned my idea into a working web app within weeks. Great communication, strong technical skills, and very professional.
Sneha Kulkarani

Needed a smart chatbot for my website and Siddharth made it happen — on time, on budget, and better than expected. Will definitely work with him again.

Resume

Education

Vellore Institute of Technology
2021 — 2025
Bachelor of Technology in Computer Science & Engineering, Vellore, Tamil Nadu.
Police DAV Public School
2018 — 2021
Senior Secondary School (CBSE), Jalandhar, Punjab.

Experience

Assistant Manager — AI Engineer HFCL Limited
June 2025 — Present
Built a Document AI app with RAG and vector search so employees can query ISO and legal documents in natural language with answers traceable to source clauses. Designed section-aware chunking, embeddings, and prompt engineering to reduce hallucinations on compliance-sensitive docs; deployed and tuned RAG/LLM systems on Azure. Developed an enterprise Expense Tracker with multi-currency claims, approval workflows, and an LLM layer for auto-categorization and policy-violation flagging. Built Azure Functions REST APIs that cut manual intervention by 45%; delivered Meta supplier procurement integration (Angular, TypeScript, ASP.NET Core, SQL) covering PO onboarding, ASN handling, and Enterprise API submission. Owned the production-tracking system across three manufacturing plants with 24/7 uptime.
Founder Pixel Pantry Studios
January 2025 — Present
Run Pixel Pantry Studios, a web design studio for independent cafés and bakeries. Design and build mobile-first café websites with direct online ordering so cafés keep more of every sale instead of paying delivery-app commissions. Set up Google Business Profiles and local SEO basics so cafés show up in nearby searches; offer a free homepage mockup before any commitment. Built the studio site and two live concept sites: Little Fig Bakery and Night Owl Espresso (pixelpantrystudios.com).
Software Engineering Summer Intern Unified Mentor
June 2024 — July 2024
Developed REST APIs with FastAPI and PostgreSQL to ingest and serve LMS data. Built a full-stack analytics application with Flask, React, PostgreSQL, and Docker, including automated ETL pipelines. Improved backend query performance by 30% through indexing and SQL optimization.

My skills

Full-Stack Development
88%
Generative AI & RAG
84%
Azure DevOps & Automation
80%
Web Design & Local SEO
78%

Case Studies

Selected work across enterprise AI, backend automation, full-stack products, and digital growth. Some engagements are internal or private, so they are shared here as concise case studies instead of public demos.

DocuAI

GenAI & RAG

Built an enterprise document assistant for PDFs, SOPs, manuals, and policy files so teams could ask questions instead of searching through long documentation.

Azure AI Search, OpenAI embeddings, ingestion pipelines, metadata ranking, and hallucination guardrails reduced lookup time from minutes to seconds.

Internal case study
Equity News Research Tool

GenAI & RAG

Created an LLM-powered finance research assistant that summarizes market news, scores sentiment, and generates structured analyst-style insights.

LangChain, Hugging Face models, FAISS/Chroma retrieval, clustering, and custom prompting accelerated research workflows by nearly 5x.

Personal project
Retail Q&A Tool

GenAI & RAG

Built a retail operations assistant that answers complex product, inventory, and pricing queries using semantic search and context-aware reasoning.

LangChain, Hugging Face embeddings, vector search, catalog ingestion, and recommendation logic improved product discovery for teams by 30-40%.

Internal case study
Meta B2B Integration at HFCL

Automation

Integrated HFCL internal systems with Meta US to streamline shipment updates and purchase order acknowledgment workflows across partner systems.

B2B integration, backend orchestration, and enterprise workflow automation improved data flow reliability for supply chain communication.

Enterprise integration
GitHub Collaboration Analytics App

Full-Stack

Built a full-stack analytics app to evaluate GitHub collaboration patterns and surface clearer contribution insights for engineering teams.

React, Flask, Docker, and SQL optimization improved API response time by 30% while making collaboration data easier to explore.

Private build
Pixel Pantry Studios

Digital Growth

Web design studio for independent cafés and bakeries — mobile-first sites with direct online ordering, Google Business setup, and local SEO.

Built the studio website plus live concept sites Little Fig Bakery and Night Owl Espresso; free homepage mockups before any commitment.

Visit pixelpantrystudios.com →